All That Glitters: Swarovski’s Shimmering Valentine’s Day Assortment
In a portfolio of photographs by Clark Franklyn and Agata Belcen, AnOther spotlights Swarovski’s glowing new assortment of crystal-encrusted bows and hearts
No matter whether or not you dread it or depend down the times to its arrival, probably the most romantic day of the 12 months is almost upon us: Valentine’s Day. When you’re available in the market for one thing sparkly, to provide a liked one or maybe higher nonetheless, your self, Swarovski has bought you coated: the crystal jewelry home has launched a brand new assortment that marries the shimmering codes of its 128-year historical past with the spirit of the annual love competition.
The particular launch reconfigures two hallmark motifs related to Valentine’s Day – the bow and the love coronary heart, in order that snaking ribbons and fluid hearts are twisted into modern crystal-encrusted shapes. The gathering arrives in two distinctive ‘households’ of designs, Volta and Matrix, from which a plentiful array of necklaces, rings, earrings and bangles made utilizing pavé and chattonage strategies can be found to buy.
To have a good time its arrival in shops, Swarovski invited AnOther Journal to collaborate on a photograph story impressed by the romantic assortment. Rising London-based photographer Clark Franklyn and AnOther’s senior style editor-at-large Agata Belcen teamed up, making a portfolio of photographs that seize the gathering’s shimmering items in opposition to a blushing hot-pink backdrop.
Imagining a cinematic model of date night time, Belcen and Franklyn’s shoot echoes the temper of the model’s pink-themed Valentine’s Day marketing campaign, which rolled out globally this week. The photograph story additionally marks a flirty follow-up to Swarovski’s AnOther Journal Spring/Summer time 2022 cowl story, which captured British mannequin Fran Summers dripping within the Austrian jeweller’s ethereal crystals in a shoot dropped at life by Elizaveta Porodina and Katie Shillingford.
The Valentine’s Day assortment, says Swarovski, isn’t merely a celebration of romantic love or the act of reward giving. “Whether or not it’s via self-expression, a celebration of friendship, or a revelation of deep emotion, Swarovski invitations you to specific your self via its creations,” the model mentioned in a press release in tandem with the gathering’s debut.
Swarovski’s Valentine’s Day assortment is obtainable to buy in-store and on-line right here.
