Gucci’s Newest Present Whipped By means of Its Previous and Hinted at Its Future
Lead PictureCourtesy of Gucci
Gucci is, at the moment, anticipating. Anticipating the arrival of its new artistic director, Sabato de Sarno, who will present his first assortment for the home in September, bringing with him a brand new perspective of that label’s century-old historical past, a brand new imaginative and prescient for its future. However what to do proper now? As an alternative of mining style’s relentless seek for newness, for Autumn/Winter 2023 Gucci created a set, executed by its in-house staff, that served as a reminder, of what Gucci has stood for. A recap, a remodeling, a reiteration.
That was there within the set itself, with fashions rising from elevators as if excavated up from Gucci’s archives, taking a flip, after which heading again down. It’s a becoming metaphor for the way artistic route works at established heritage homes right now – we’ve seen a number of already this style month, and can proceed to see additional takes because the weeks progress. The notion, in fact, is to revive and reinvent, tweaking items twisted up with a label’s id to make them thrilling sufficient to elicit want a second (or third, or fourth) time round. After which, in fact, the bit many people overlook – that the brand new iterations change into a part of historical past too, for future creatives to get their tooth into. Which was attention-grabbing right here, seeing designers riffing on Ford’s concepts after which, typically, on these already reworked as soon as by Michele too.
This present wasn’t, nevertheless, a complete nostalgia journey – though it had parts of that, too. It was inconceivable to not smile wryly at a soundtrack that mashed collectively sampled snippets of hits by Britney Spears, alongside garments that roamed by means of the best hits of Tom Ford – and some latter-day reflections of the work of Alessandro Michele – with fashions like Amy Wesson taking a flip, harking back to Gucci reveals and shoots previous. The design staff behind the present contains not solely these recruited beneath Michele’s seven-year tenure as artistic director, however figures spanning again twenty years or extra, who not solely bear in mind these Ford originals first time round, however helped design them too.
Trying again is, in fact, a completely pure response in a second of change and transmutation – it’s one thing you see in wider society, particularly in style, when a shift to the unknown prompts a nostalgia for the acquainted and comfy. This assortment might have been a lot easier, extra overtly referential and reverential, extra anodyne. As an alternative, it had guts and verve, boldly colliding completely different eras and angles of Gucci right into a single multifaceted interpretation. If the Gucci menswear present in January was – bar blingy crystal-logoed denims – a quietly, classically luxurious tackle the home’s historical past and codes, this outing had a gutsier persona. It was additionally irreverent with the home’s archetypes and icons: the Jackie bag was crushed up and softened, Gucci loafers had been cross-bred with kitten heels, sun shades had been tinted a crimson taken from the bottle of Gucci’s half-forgotten 1999 fragrance Rush. Purses revived a horse-bit-buckled, lozenge-shaped clutch first proposed by Tom Ford in 2003 – a season he infamously shaved a Gucci-G into the pubic hair of a marketing campaign mannequin, however bought a whole lot of baggage too.
This train was a salient reminder of Gucci’s heritage – a whip by means of the previous, informing the current, possibly hinting on the future. It served to remind us all what Gucci stands for – and, maybe, to trace at some archival gems for de Sarno to discover when he takes the reins.