The best collaborations in historical past have come from the pairing of dissimilar, sudden duos: chilli and chocolate, Laurel and Hardy, Snoop Dogg and Martha Stewart. Following teasers posted on Instagram, yesterday it was introduced that – in an shocking transfer – streetwear label Stüssy and Dries Van Noten have come collectively for a collaborative capsule assortment, launching with a marketing campaign that includes Flea – the founding member and bassist of the Pink Scorching Chili Peppers.
Captured by Tyrone Lebon, the marketing campaign sees a rebellious Flea bounding round indoors, parlaying his angst into trendy photographs that distil the power of the capsule; donning tie-dye sweatpants, enjoying basketball in loose-fitting asteroid-print shorts and an American varsity jacket emblazoned with a myriad of patches and the brand new co-branded brand. Van Noten’s signature, eclectic use of color and print are translated via the lens of Stüssy’s anarchic angle, with a inexperienced parka airbrushed with psychedelic traces and peace symbols, and a light bouquet of flowers positioned in a repurposed bong.
The capsule continues with tie-dye T-shirts, sweatshirts, and a glistening rhinestoned smoking go well with, tailor-made in Van Noten’s unmistakable, thought of fashion. A part of the Antwerp Six – with collections charged with a novel sense of intelligence and emotion – Van Noten turned one of many vogue trade’s most revered names along with his cerebral designs. Stirring in Stüssy’s skate and southern California surf scene-inspired savoir-faire, the capsule is a recent and complicated tackle modern youth tradition, evoking a way of 90s nostalgia.
Stüssy & Dries Van Noten is offered worldwide at choose Dover Avenue Market places, Dries Van Noten shops, on stussy.com and driesvannoten.com on November 18.
