The Finest Vogue Campaigns of the Yr So Far
From Prada’s cinematic marketing campaign shot by David Sims and that includes Hunter Schafer, to an opulent Tyrone Lebon-lensed Alaïa marketing campaign that includes Kaia Gerber; these are the perfect Spring/Summer season 2023 campaigns
Sharna Osborne’s lo-fi images is a fan of the splendidly bizarre and surreal, usually incorporating collage and cutouts. Having beforehand collaborated with Christopher Kane, Osborne returned to work with the designer on his S/S23 marketing campaign, showcasing a group that mixed the anatomical and corporeal with the romantic and female: from body-cutting lingerie to pleated clothes absurdly overlaid with photos of muscular tissues. Within the marketing campaign, Osborne opts for flat pastel-coloured backgrounds with cutouts from anatomical textbooks. The fashions’ poses in twos – whether or not spinning on an workplace chair, or prime to toe – present our bodies in absurd synchrony.
Gigi Hadid stars alongside fashions Selena Forrest and Luna Passos for Givenchy’s S/S23 marketing campaign, shot by Heji Shin. Hadid seems posed on the ground in opposition to a smooth pink backdrop in a ruched neon inexperienced gown, gloves and Voyou bag, her curved physique making a feline attract, whereas her different portrait reveals her wearing a grungier look. As if Shin has determined to rotate her fashions for every of the photographs, the portraits of Passos and Forrest – that are in black and white – present the previous from behind and the latter head-on, suggesting an irreverent Givenchy class that’s removed from two-dimensional.
Kim Jones was impressed by gardens for his S/S23 menswear assortment, and these influences are introduced into bloom once more for the marketing campaign. Shot by Rafael Pavarotti, the smooth grass and messy flower meadows recall the quintessential English backyard (impressed by Charleston in east Sussex) whereas the pink wall is a reference to Granville, Christian Dior’s childhood dwelling in Normandy – a tone which can be utilized in lots of the garment’s this season. The appears straddle the road between tailoring and sportswear – and the fashions look prepared for each an English backyard celebration and a barely sweaty stroll via the meadows.
Learn AnOther’s information to Charleston right here.
First premiered in autumn, A New Daybreak is the title for Maximilian Davis’s inaugural S/S23 assortment for Ferragamo, and the marketing campaign solely intensifies the designer’s new language of luxurious for the home. Shot by Rafael Pavarotti, the crimson backdrop is ‘Ferragamo purple,’ Davis’ new signature color for the home, which his sensual, ‘fetishistically fascinating’ silhouette – as the home calls it – both contrasts with or merges into. Significantly hanging is the picture of the purple ombré clothes, which just about appear to soften into the surroundings, the shoulder of yellow peaking out like a solar in a purple morning sky.
Designer Maria Grazia Chiuri took inspiration from Catherine de Medici for her S/S23 womenswear assortment. So it’s solely pure that the Renaissance portraits of the famously elegant and fashion-conscious French queen are the inspiration for the marketing campaign, shot by common Dior contributor Brigitte Niedermair. The easy inexperienced setting helpfully illuminates the beautiful element of the clothes, from lace corsets to embroidered capes. The poses and quantity of the clothes additionally recall Dior’s personal historical past – and its 1947 New Look – a silhouette Chiuri can be bringing ahead into a brand new period.
Shot by David Sims, Loewe’s S/S23 menswear marketing campaign is one thing of a dreamscape. Starring actors Josh O’Connor and Stéphane Bak, the marketing campaign is simply as a lot about nonetheless lifes as it’s portraits, showcasing Loewe equipment such because the Amazon 15, the Puzzle and the Fold Shopper. The marketing campaign borrows from the American photographer George Platt Lynes (for his smooth, erotic rigidity) and from the artist William Nicholson (the shiny silver pot is a direct steal). Whether or not human or non-human, there’s a sense of one thing past the floor.
The codes of Hollywood and European cinema infuse Prada’s S/S23 marketing campaign. Shot by David Sims, it options actors akin to Vincent Cassel, Hunter Schafer, Letitia Wright and Louis Partridge in addition to fashions Guinevere van Seenus and Rachel Williams. The wide-framed portraits, flooded with mild, recommend a story depth, a disturbance or anticipation, inside turmoil or decision – a world past the body. The marketing campaign is accompanied by A Contact of Crude, an uncanny piece of artwork cinema by Pusher director Nicolas Winding Refn, a couple of girl who discovers a black field that permits her to find a number of universes from a number of views.
A Parisian rooftop is the mise-en-scène for Issey Miyake’s spirited S/S23 marketing campaign. Titled A Type That Breathes, a mannequin wears a garment from the Miyake Torso assortment – an amorphously sculptural white gown constructed from a single piece of material: “Not outlined, not confined/Enveloping the physique, liberating the thoughts,” reads the accompanying marketing campaign textual content. Jamie Hawkesworth – a photographer recognized for his kinetic, windswept portraits – shoots the mannequin’s gamine poses and cheeky expressions in black and white, recalling vogue images of the Sixties.
“What’s the operate of vogue?” asks Miu Miu for his or her S/S23 assortment. For just a few seasons now, Miu Miu cult objects have subverted the codes of uniform (sure, that miniskirt). Right here, skirt hemlines could have dropped, however the message stays the identical: deconstruction – whether or not it’s flip-flop sock boots, denim tailoring or sportswear accessorised with purses. Fronted by Kendall Jenner, the marketing campaign additionally stars Ever Anderson, Achol Ayor, Emma Corrin, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona, who’re shot – usually in arresting close-ups – by Zoë Ghertner.
Kaia Gerber is prepared for her close-up in Alaïa’s Winter/Spring 2023 marketing campaign. Shot by Tyrone Lebon at an artwork studio in south Los Angeles, the commercial backdrop solely enhances the opulence of the Alaïa silhouette. Designed by Pieter Mulier, this consists of Cabaret stiletto heels and his remodeling of the Le Papa bag, pictured in opposition to the concrete. “She embodies magnificence but additionally intelligence, motion, and empowerment,” says Mulier of the glamazonian Gerber, who deliberately remembers her mom, the enduring supermodel Cindy Crawford. Crawford was a muse for the late Azzedine Alaïa and Gerber bridges the hole between the heritage and the way forward for the home.
A darkened theatre is a fittingly elegiac backdrop for Westwood’s S/S23 assortment – the primary produced since Vivienne Westwood’s passing. Inventive director Andreas Kronthaler, Westwood’s associate, was impressed by Seventeenth-century poet John Donne’s declaration that “after we dress, we ask one thing of the world” for this assortment. Photographed by Juergen Teller, fashions akin to Irina Shayk, Lars Eidinger, Sibyl Buck and Kronthaler himself kind a jocular “Renaissance troop.” In true Westwood fashion, allusions to historic costume find punk prior to now and the full-frontal poses certainly query us.
For his or her S/S23 marketing campaign, Versace have turned the clocks again. Virtually 27 years later, the home referred to as in Mark Vanderloo and Iván de Pineda, main league male fashions who made their debut for Versace in 1996. Shot by Mert & Marcus, the studio portraits, present Vanderloo and de Pineda wearing satin tailor-made separates. Without delay louche and sensual, they’re, within the phrases of Donatella Versace “the true Versace males – not afraid of expressing their creativity via clothes and their friendship via the closeness of their relationship.” The marketing campaign additionally options Vanderloo’s son, Mark Vanderloo Junior in addition to Anthony Thomason and Ottawa Kwami; a nod to a brand new technology of modelling expertise.
16Arlington designs clothes made for dancing – ”garments with tales to inform the morning after,” because the model writes. Apt then, that for S/S23, the marketing campaign is concentrated on motion. Shot by Hugo Comte, the appears – together with satin fits, fur boleros and diaphanous robes – are shot in monochromatic formations. Abdourahman Njie was enlisted as a motion director, coordinating dynamically interlinked poses between the fashions. Pictured, in twos, threes and fours, like all good nights out, this one occurs with the women.
For S/S23, Wales Bonner offered her assortment in Florence’s Fifteenth-century Palazzo Medici Riccardi, reworked with an set up of jute sacks by Ibrahim Mahama. The goal was to create a reminiscence of a ‘Black Medici,’ combining European luxurious with an Afro-Atlantic spirit. The marketing campaign, shot by Malick Bodian, continues this theme – capturing appears in opposition to the Tuscan solar. The electrical Horizon Blue studded jacket additionally offers its title to a marketing campaign video, directed by Jeano Edwards. The textural cinematography combines with a voiceover by Mahama, which additional explores concepts of material, historical past and house.